Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition - 2017 Update) Richard Jacobs 9781946481016 Books
Download As PDF : Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition - 2017 Update) Richard Jacobs 9781946481016 Books
Welcome back to Secrets of Attorney Marketing Law School Dares Not Teach, 2nd edition. It has been thoroughly revised, expanded, and updated for 2017 and beyond. Because the first edition came out in 2013, many attorneys want to know what has changed in the attorney marketing world between then and now, and what is going to happen in the future – and I’m going to address that here. Here’s what has NOT changed Clients still need legal help. They still need qualified, highly experienced attorneys to help them with their legal situations. Clients’ behavior in handling their legal situations has not changed, just as human nature has not changed over thousands of years. There are still people procrastinating until the day before their arraignment, until they’ve been beaten by their spouse for the 50th time (domestic violence), until their parent is in hospice, days from death (to create an estate plan) before they will call your office. Then there are the proactive people that react immediately to their situation by searching for and retaining a lawyer within a day. The third type of person takes their time to decide, needing to pray on it, sleep on it, think on it, talk to their wife or husband, or weigh their options for days, weeks, or months. None of these customer archetypes have changed, because people do not change, even though technology does. Here’s what HAS changed As I am sure you know by looking around, people spend much of their time with bent neck, a smartphone in their hand, and their eyes glued to the screen. Living examples of Darwinism are walking into traffic, getting hit by cars. They’re walking off cliffs and dying while playing Pokémon Go or texting. Some call them smombies (smartphone zombies). What I’m seeing, as undoubtedly you are, is the rapid proliferation and use of mobile phones and tablets all day and night, in every situation, social or otherwise. In 2013, website visitors came mostly from laptops and desktops. Perhaps 20% or less came from smartphones and tablets. In 2017, the numbers have nearly switched. At the end of 2016, mobile website visitors are 63% and rising. They are poised to top out at 74% in 2017, possibly even more. Laptops and desktops will not disappear by any means, but mobile devices use now outpaces their use, and will continue to widen its lead into 2017. In fact, 90% of Facebook users access, post, comment, read, and interact from their mobile device. Mobile devices have achieved record market penetration and widespread use. With all this in mind, please enjoy this book. Check out new chapters on Live Chat, Social Media, Advanced Strategies for Obtaining Reviews, Advance Price-Defense Strategy, and more. I think you will find the 2017 edition even more informative, helpful and useful to growing your law practice and succeeding in today’s world. A toast to your success!
Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition - 2017 Update) Richard Jacobs 9781946481016 Books
Product details
|
Tags : Secrets of Attorney Marketing Law School Dares Not Teach: (2nd Edition - 2017 Update) [Richard Jacobs] on Amazon.com. *FREE* shipping on qualifying offers. Welcome back to Secrets of Attorney Marketing Law School Dares Not Teach, 2nd edition. It has been thoroughly revised,Richard Jacobs,Secrets of Attorney Marketing Law School Dares Not Teach: (2nd Edition - 2017 Update),Speakeasy Marketing, Inc.,1946481017,BUSINESS & ECONOMICS Marketing Direct
Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition - 2017 Update) Richard Jacobs 9781946481016 Books Reviews
I just finished - YOU NEED TO READ THIS BOOK. If you are new to marketing, this book covers the basics. If you are experienced at marketing, this book has some fresh approaches to old problems. I am an expert marketer both on and offline. I have the scars to prove it. This book will prevent you from throwing money away and having to live with scars. The negative reviews should be ignored. He pitches himself because he is a good marketing person. Ignore those pitches and get the golden nuggets. This guys knows some stuff.
Great information. Poor editing. Gave me lots to think about in evaluating how I market my practice. Have chosen 3 of his suggestions to implement over the next 30 days. Worth a read.
I was very impressed with his insight into Google and what they are looking for with respect to search rankings. Additionally, several other non-internet topics made me think twice about what I was doing. I will be looking to correct these things very soon.
Richard Jacobs steers you away from making costly and time consuming mistakes with your marketing. He demonstrates how it is possible to have a better lifestyle and business through the power of effective marketing.
I like the matter-of-fact spoken language writing that Richard has created here. Makes you really take a look at your client getting marketing funnel. Find out whats broken and then fix it. Its really quite simple, take the advice from an experienced Lawyer Marketer who is in the trenches every day, take action and apply it to your practice or to a practice that you are just starting.
From "how to speak to your prospects" to building your marketing message on-line and off-line to massive traffic generation within your budget, this book has it all. And I also like avoiding the pitfalls that plague most attorney practices.
I enjoyed reading this book and have realized its a must read (thank you) for any successful law practice big or small.
The author has those timid lawyers pegged. You can talk to them until you are blue in the face. Unfortunately, most are lousy businessmen who just want to practice law. What they fail to understand is that a ringing phone is a necessary prerequisite to a successful private practice. Jacobs shows insight that he could have only secured from working on the. "inside." He presents good ideas, but may lose credibility with some readers because his language is rough at times and he could have done a better job proof reading the final product. That is unfortunate as there is plenty of value in what he has to say.
If you have seen the movie Hangover (the first one), there is a seen when a cop is laughing when a kid shoots a suspect in the face with a stun-gun. The cop says, "In the faaaaaace, in the fa-a-a-a-ace."
That is what this book reminded me of. For all the stupid ideas being sold to attorneys and how to grow their practice, "In your faaaace." The author tells it like it is in this NC-17 rated book. It's definitely not PG-13.
There were a couple grammatical errors but if you are too cool to get passed that, real marketing isn't your thing anyway. Do the boring stuff that all other attorneys do that are constantly battling to see who can have the lowest prices and profit margins.
First the pros - this book has some decent information that could realistically be distilled down to about 10-15 pages, if you subtract all of the author's hype (he's an example sentence from page 174 "It works like magic and you've got to try it.") The author's basic advice is this
1) Track your marketing efforts;
2) Write a quick book and have it printed to hand to clients;
3) Send potential clients a mailed information package as quickly as possible;
4) Be bold with your direct mail efforts - use 3d objects and creative efforts to get people to read your pitch;
5) Use scripts for phone and office interactions;
6) Target long-tail keywords in your SEO efforts;
7) Send a monthly newsletter to past clients to get referrals;
8) Have a pro do your PPC campaigns;
9) The advice on SEO is pretty solid - essentially build up a backlog of targeted, niche-focused blog posts and don't chase the #1 spot on Google that everyone else is chasing.
Now, the negatives -
1) Endless hype for the author's services the bottom of every single page includes the author's name and the name of his marketing company, he mentions that his company offers the services he describes as solutions, he keeps talking about how much you should spend on marketing when he has an obvious financial interest in such spending levels (such as the sections on newsletters and direct mail)
2) For every solution he proposes (and he doesn't give a lot of nitty-gritty how-to details like where specifically to obtain a service or any sort of step-by-step instructions), he offers his marketing company as an easy one-stop solution for attorneys who don't feel like figuring out the process;
3) TONS of spelling and grammar errors - if this is the sort of work product created by his "speak your book" service, I wouldn't use it. There's also a lot of formatting issues, such as words being pressed together, that detract from the reading experience and just seem unprofessional.
4) The super cheesy clip art makes the book look like it was designed in Wordperfect circa-1997. Again, this just makes the book seem amateurish and I paid $12 for it.
Bottom line not a bad addition to anyone's reading list about law firm marketing but certainly not worth full price, which I regret paying.
0 Response to "≡ PDF Free Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition - 2017 Update) Richard Jacobs 9781946481016 Books"
Post a Comment